Skip to content
Built By Tel | Websites that win work.
Web design for trades · Essex

Websitesthat winwork.

You do the work. I'll make sure people can find you.

Custom websites for plumbers, builders, electricians and every trade in between, built to get you found on Google and get your phone ringing.

  • £399 setup, then £99 a month
  • No contract
  • Essex-based
Tel, founder of Built By Tel, in a branded Built By Tel quarter-zip
That's me, Tel.I build every site myself.
  • Google Ads Certified
  • Bing Ads Certified
  • 13 years in digital
  • £10M+ Google Ads spend
Sound familiar?

Most trade websites aren't bad. They're abandoned.

Over a pint with a plumber, a sparky, a roofer and a landscaper, I heard the same three stories. Every one of them was brilliant on the tools, and invisible online.

  1. Two grand.Not one call.

    Looking good isn't the same as being found. If Google can't tell what you do and where, nobody sees it.

  2. A mate's nephew.Not touched since.

    A free drag-and-drop site, built once and left to go stale. Customers notice an old site, even if you don't.

  3. Keywords. Funnels.Gave up.

    Talked at about keywords and funnels until he gave up before he'd even started.

You'd never treat a customer like that.

You don't fit a boiler and vanish the second it plays up. You turn up, you sort it. That's the job. It's exactly how I build and look after every website.

Read how Built By Tel started
Try it in ten seconds

See your website before you spend a penny.

Pick your trade and your town. Here's roughly how your homepage would look on the phone in your customer's hand.

.

Preview updated for a plumber in Basildon.

  • Found. Built around searches like “plumber in basildon”, with your Google Business Profile set up at launch.

  • Trusted. Leads with what your customers check first: fast response, Gas Safe registration, clear pricing for call-outs and jobs.

  • Chosen. Call and WhatsApp one tap away on every page, and a quote form that texts you the moment it lands.

Illustration: your site uses your words, your photos and your colours.
The work

Don't take my word for it. Open them.

Two demo builds: made-up businesses I built to show what's possible. Real code, real Google scores. Try them on your phone.

Demo build, not a real clientBuilders

South Build

A self-initiated demo build showing how a building/extension business's site can build trust in a bigger-ticket decision before the first phone call.

Google LighthouseCaptured 2 Sep 2026
97Performance
97Accessibility
100Best practices
100SEO
Demo build, not a real clientPlumbers

South East Plumbing

A self-initiated demo build showing how a plumbing business's site can lead with same-day availability, credentials and a fast route to a callout.

Google LighthouseCaptured 2 Sep 2026
100Performance
100Accessibility
96Best practices
100SEO
Next build

Your site goes here next.

I'm taking on new trade websites now. Tell me what you do and where you work, and we'll take it from there.

What you get

One plan. Everything a trade site needs.

Not a DIY site builder you're left to figure out at 10pm. It's built for your trade and done for you. Google and reviews are handled, and there's a real person you can ring.

Quote

For: your trade business · Prepared by Tel

No.

0099

Build & setup
£399
One-off, paid before work starts
Then each month
£99
Hosting, care, updates and your monthly report
Contract
None
Cancel any time with 30 days' notice

All prices ex-VAT. Reviewed once a year, never up by more than 5%.

Start your websiteFull pricing, add-ons and terms

The website

  • A custom-built site in a design proven to work for your trade, with your branding, your content and your photos
  • Home and Contact always included, plus 5 pages for your services or the areas you cover
  • Built mobile-first and fast
  • Hosting, SSL certificate, daily backups and security updates
Web design

Getting found on Google

  • Google Business Profile set up for you at launch
  • One Google Business Profile post a month
  • Automated review requests: a text or email goes out after every job
  • Old pages redirected to the new site, so nothing already ranking is lost
Local SEO

Turning visitors into work

  • Click-to-call and WhatsApp buttons on every page
  • Quote form: enquiries land in your inbox and as a text
  • Photo upload on enquiries: “send me a picture of the leak”
  • Spam filtering, so only real jobs reach you
Lead generation

Looking after it

  • Small text and price changes, done within 5 working days
  • Monthly performance email: calls, enquiries and where they came from, sent automatically
  • Standard support, response within 5 working days

Want me more hands-on? Managed Google Business Profile, a new page every month or next-day priority support are optional add-ons, from £29/month. See the add-ons

How it works

From first message to found on Google.

No long forms and no chasing. Most sites go live within a few weeks. How quickly depends on how fast we can get your details and photos together.

  1. Step 1

    We talk

    A quick chat on WhatsApp or the phone. What you do, where you work, and which jobs you want more of.

  2. Step 2

    I build

    Design, words and layout sorted for you, around your trade and your area. You check it, I tweak it until it's right.

  3. Step 3

    You launch

    Tested on every screen and live on your domain. Old pages are redirected, so nothing that already ranks is lost.

  4. Step 4

    You get found

    Google Business Profile set up, review requests going out after every job, and a monthly email showing what it brings in.

Who you'll deal with

No agency. No account managers. Just me.

I'm Tel. I still run the digital side of one of Essex's biggest independent builders' merchants, so every working day I see what makes a trade customer pick up the phone, and what makes them scroll straight past.

  • Google Ads certified
  • Google Analytics certified
  • Bing Ads certified
  • L3 Diploma, Digital Marketing

Track record

13+ years
in digital and ecommerce
£35m to £70m
online sales, scaled for a multi-brand group
£4m+ a year
in paid media budgets managed
45 countries
of customers for the Shopify brand I co-founded and bootstrapped

What trades say

Sample review
“Got our website sorted and started getting enquiries within days. Best decision we made this year.”
Dan, Builder · Basildon
Sample review
“Professional, easy to deal with and no jargon. The site looks great and works really well on mobile.”
Lee, Plumber · Chelmsford
Sample review
“Our old website was letting us down. This one gets us found and keeps the phone ringing.”
Jamie, Roofer · Brentwood
Straight answers

What everyone asks first.

Anything else, just message me. You'll get a straight answer.

More pricing questions
Am I tied into a contract?

No. There's no minimum term and nothing to auto-renew. Cancel any time with 30 days' notice.

What does the £399 setup fee cover?

The custom build of your site: design, content, photos, your Google Business Profile and getting everything live. It's paid in full before work starts, then it's £99 a month after that.

How long does a website take to build?

It depends on the size of the site and how quickly I get content and photos from you, but most trade websites are ready to launch within a few weeks of kick-off.

Do I need to write the content myself?

No. I'll draft the copy around a conversation with you about your business. You check it, I adjust it, and it goes live once you're happy.

What happens to my current website's Google rankings?

Your old pages are redirected to the new site, so nothing that already ranks in Google is lost.

Do I own the website?

While you're on the monthly plan, I own and host it. Your content is yours to take if you leave, and you can buy the site outright at any time for £750, then £20 a month hosting.

Let's get your phone ringing.

Tell me what you do and where you work. I'll come back with honest ideas, not a sales pitch.

Rather pick a time? Book a call

  • £399 setup, then £99 a month
  • No contract. Cancel with 30 days' notice
  • You deal with me, start to finish
Call TelWhatsApp me